Advertising

Every month, more than 80% of MGA's retail members read the Michigan Foods News for vital information specific to Michigan's food industry.

70% circulate it to others in their organization. Of that group, 25% pass it on to 5 or more people every month!

Source: Nov. 2001
MGA member survey

Download 2008
Food News Rates & Information

Michigan Food News
Advertising Opportunities
& Publication Information

Circulation Publishing Date Ad Rates
Inserts Creative Services Ad Sizes

Advertising is simple and affordable in the Michigan Food News. Contracted and multiple ad rates are available – full, half and quarter page ads can be purchased. We can work with you to tailor an effective advertising strategy. Outside editorial, such as press releases, feature stories, personnel changes, and industry news are welcome.

About the Michigan Food News
Circulation: 9,000. Comprised of food retailers, suppliers and food, beverage and equipment manufacturers, brokers, wholesalers, distributors and service providers doing business in the Michigan food industry. Additional distribution to state agency officials, and state and federal legislators.

Publishing Date: Published the first week of each month, except for a combined October/November issue published in late October, by the Michigan Grocers Service Corporation, Lansing, Michigan.

Advertising Rates per insertion:
Rate is determined by ad size, color and placement frequency during the contract period (11 issues). MGA must receive a signed advertising contract to issue multiple insertion discount rates. Contact Michigan Food News editor, Lisa Reibsome, for details.

Ads can be printed as:

	Black & White
	Spot Color (black plus one standard PMS color)
	Four-Color Process
	Cover rates are also available. For rates, contact Editor.

Inserts
Supplied inserts are accepted. For rates, contact Editor.

Creative Services
Michigan Food News staff can provide creative services on a fee-basis, including building new or altering existing ads. Contact Editor for details.

Ad Sizes	Width x Height
Full Page no bleed	9 1/4" x 13 3/4"
Full Page bleed	10" x 14" + 1/8" bleed all sides
Half Page vertical	7 1/4" x 9 3/4 "
Half Page horizontal	9 1/4" x 6 1/2"
Quarter Page vertical	4 1/4" x 9 1/2 "
Quarter Page horizontal	7 1/4" x 4 1/2"
Spread no bleed	13 1/2" x 19 1/2"
Spread bleed	20" x 14" + 1/8" bleed all sides

Click on photo above to view
larger image of the
Michigan Food News

Advertising Inquiries
For advertising rates and inquiries please contact
Lisa Reibsome, Editor
Michigan Food News
517.372.6800 ext. 22 (vmail) or 517.449.2256
Fax: 517.372.3002

42% of retail readers have contacted a company based on advertising see in the Michigan Food News.

Another 58% say they haven't yet, but are likely to do so.

Source: Nov. 2005
MGA member survey